Create a custom Thumbnail
A visually appealing YouTube thumbnail can instantly grab attention and help separate your videos from others. It can also lift your channel's rankings and click-through rate. To make your own custom thumbnail, all you need is a free online thumbnail maker tool. Just upload a photo and select a template. Next, add text, clipart, and a background to your thumbnail. After that, you can download your finished product.
Using text in your thumbnail helps viewers understand your video topic without reading the title. However, make sure your text is not too long because it will overwhelm the visuals in the thumbnail. The ideal amount of text is about 20 characters.
Write an engaging title
To get more views on your videos, you should write a compelling title. This can be accomplished by researching your topic and using popular keywords. You can use Google Trends to determine which keywords are relevant to your videos. Keep in mind that your title should be no longer than 70 characters.
You should also include a relevant number in your title. People love to look at numbers because they are associated with facts. When writing a title for your YouTube video, you need to remember that 95% of purchases are subconscious decisions. Even though you're not selling anything, you should try to tap into the emotions of your viewers.
Optimize your channel description
Using a compelling channel description is an important aspect of YouTube marketing. Your description should include relevant keywords to your video, your channel name, and a link to your website or contact information. It should also include information on your upload schedule. You can customize your channel's description using the "Customize" option located in the top right-hand corner of your channel dashboard.
YouTube's search engine algorithm will give preference to content with relevant keywords and phrases. Optimized channel descriptions will appear in the suggested videos sidebar, which is one of the major sources of views for many channels. It's also a good idea to include a transcript and links to other channels in your description. In addition to keywords, you can also include other details about your channel, such as subscribers, saved playlists, and trailers.
Set up a linked end screen
End screens are a great way to encourage viewers to subscribe to your YouTube channel. These screens can include a video, playlist, or a link to another page on your site. Depending on the type of video you upload, you can have up to four elements on your end screen. The only restrictions are that it cannot be less than 25 seconds long and that it must be in the standard 16:9 aspect ratio. In addition, videos set as "for kids" or "flash" or "360" videos cannot be included in an end screen.
Adding an end screen is a simple process that can increase the number of subscribers and the amount of time viewers watch your videos. You can use templates or create your own if you're not sure how to get started. End screens are also helpful for promoting other YouTube videos.
Promote your channel on Social media
If you want to grow your YouTube channel, you need to find the right marketing strategy. It is not enough to share your videos. You need to research your audience and the places where they hang out. This will help you find the best places to promote your content. You can also collaborate with other businesses in your industry to make the most of both platforms. This strategy can be cost-effective and double your visibility.
One of the best free places to promote your YouTube channel is on forums. Although many forums have a "no promotion" policy, you can still do it. Just be sure to add value to the conversation. Try to engage with other forum members and share content only if it benefits them.